The classic economy, fixated on the idea of growth maximization, has run into the mire and is grinding in places to a complete standstill. In the economy of the future, growth will take on a new quality: freed from purely economic perspectives, a new dimension of economical activity and societal value creation will spring up. What does this new type of growth mean for companies? The new study by the Future Institute (Germ. Zukunftsinstitut) opens up forward-looking entrepreneurial perspectives as well as offering tangible guidance: “Next growth. Rethinking growth” (German title: Next Growth. Wachstum neu denken) offers guidelines to companies seeking to make ready now for the economy of the future.
You can find this and many other fascinating studies in the Future Institute‘s online shop. The Zukunftsinstitut (Future Institute) also offers lectures in English.
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